To Whom it May Concern at the Clorox Company:
Over the past few months, while watching my favorite shows on TV, I have seen your newest commercial featuring the video montage of people doing laundry. I'm writing today in reference to that commercial.
When it first starts, you see people doing laundry - there's kind of a "living history" aspect to it that I really like - not to mention that it's kind of speedy and artful, the way the various laundry facilities change from one to another. I have to admit, I feel this was very well done.
However, about halfway through, while the woman doing the voiceover is talking about how my mother did laundry, and my mother's mother, and so on and so on, I start to get really pissed off. You see, hearing that woman say, in her snobby voice "even a man or two" - in reference to doing laundry - is downright offensive. I do my laundry every week - I can think of plenty of my friends who are guys who do laundry, or relatives, or whatever. Hell, I can even imagine, that someday, in some distant time, some man riding his horse took off his boots and washed his clothes in a freakin' river because there was no on there to do it for him.
Not only is your commercial offensive to men who do their own housework (not to mention cook their own meals and make sure they get out of bed in the morning), I think it's kind of offensive to women. When I replay your commercial - the underpinning message I hear is "Women have always done laundry - women will always be the ones doing laundry - pull out your ironing boards because this will be your life, your daughter's life, and on and on".
In closing, in a modern household, everyone's expected to do their own share to keep the house running. Listen - I have this crazy idea - it's called gender equality, and let's all do our part to not base the entire human experience on something that "only women do" or "only men can do". Heck, I'm a male knitter - take that.
Good luck with your new advertising campaign.